These steps are outlined in our marketing plan, which can be accessed here.
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1. MARKET OVERVIEW and CONSULTATION
Utilizing strategies beyond just the Comparative Market Analysis to ensure accurate pricing is established. This is achieved through reviewing interest rates, availability of financing, overall inventory, and employing a wide range analysis of comparable markets.
2. STAND OUT FROM the CROWD
Standing out from your competition increases the perceived value of your home by making it show better, or simply different from the competition. "Standing out" is one of the most important steps you can take to attract the greatest amount of buyers to your home. Professional photography, Drone videography, 3D virtual tour and staging recommendations are just a few of the ways in which we stand out from the average real estate team.
3. MASSIVE EXPOSURE
Building on the principle of standing out, massive exposure seeks to represent the differences your home offers to the largest possible pool of qualified buyers in your market area. We tap into all of the major internet marketplaces, employ proprietary tactics in prospecting for potential buyers, and utilize professional copy writing strategies that make buyers want to see your home. In addition to our robust online marketing campaign, we also own CROSSCOUNTRYRE.COM and BREANOWRE.COM, a premier home search site!
4. SOCIAL MARKETING and NETWORKING STRATEGIES
We know the importance of social networking in our marketplace and we have a plan that leverages the greatest amount of agents to sell your home. Facebook, Twitter, Google+, Blogger, Pinterest, Craigslist, YouTube, Instagram and the MLS are just a few of places we target to increase the exposure for your home. In addition, we know that 70% of homes are sold with the help of co-op agents. For this reason, we have developed a strategy that targets buyers who are already looking for homes similar to yours.
5. LEVERAGING the TEAM APPROACH
Our team consists of full time trained professionals. Each team member has a detailed work description and daily schedule to follow. Imagine having 15 trained professionals all working together to get your home sold. This means instant responses to buyer inquiries, client questions answered immediately, and continuous marketing strategies. Every process for the listing and sale of a home has been documented and optimized to bring you the highest price for your home in the shortest amount of time.
Here are just a few of the ways we ensure your home stands out from the rest and sells FAST!
DRONE VIDEOGRAPHY
We are always looking for new and exciting marketing tools to ensure we stay ahead of the curve. One such tool we utilize is aerial drone videography. When a robust photo gallery and mass marketing isn't enough, the drone videography is sure to fill the void and catch an eye.
3D TOUR
We are proud to introduce our exclusive marketing product 3D Tour. Home buyers will create an immediate, lasting emotional connection to your property because they can experience it as if they were really there. Generate momentum like you wouldn’t believe before the first open house with a space-age tool that will captivate buyers.
Click here to view an example >
EXPERT STAGING ADVICE
We will consult with you to determine what, if anything needs improvement in your home to make it show the best while on the market. Market research shows that staged homes sell in as little as 30 days and for up to 3-6% more than homes not staged. (Staging is optional but recommended in some cases.) Click here for more info > >
VIRTUAL HOME STAGING
Virtual Staging is most commonly used for vacant houses. We will have our professional photographer take pictures of each room in the house. We then take these beautiful pictures and re-create them to include stylish home furniture pieces, eye-catching area rugs, and other art and decorative items. This "Make Over" helps home buyers imagine the potential of the vacant property as their future home. If you have looked at homes before then you know how hard it can be to imagine yourself in any given home. This is where virtual home staging can really be a major benefit
PROFESSIONAL PHOTOGRAPHY
With 90% of home buyers starting their home search on the internet, It has become more important than ever to ensure your home is professionally photographed. We utilize the latest technology and techniques to ensure your home looks amazing to all potential home buyers.
GEO-TARGETING / GEO-MARKETING
Utilizing Facebook, Google and Bing... We target market local and out-of-town buyers for your home by determining the geo-location of a website visitor. In addition, we deliver relevant content to the visitor based on his or her location, such as state, city, zip code, organization, IP address, ISP or other criteria. This cutting-edge method of marketing allows us to expose your home to a targeted group of potential home buyers.
PROFESSIONAL FLYERS
Utilizing professional marketing pieces that people actually like to look at! To ensure maximum exposure these ads are distributed throughout every relevant real estate marketing avenue.
REAL ESTATE SIGNS with CALL CAPTURE and TEXTING FEATURES
No home marketing strategy would be complete without the traditional “For Sale” sign. BreaNow Real Estate and CrossCountry Real Estate are recognized brands of all real estate franchises. Buyers feel a sence of security seeing it. Of course we don’t stop there…on top of the real estate sign is a 1-800 number which provides detailed information about your home 24 hours a day. When a buyer calls the number, the caller hears a professionally recorded message. When the call takes place, our office captures the caller’s name and phone number. This call capture feature gives our sales team the opportunity to follow up and set an appointment.
Since many home buyers prefer the convenience of Texting, our team has designed a system that offers instant access to the professional photos of your home and other detailed information.
PRINT ADVERTISING in the LOCAL REAL ESTATE MAGAZINE
Print advertising is still being utilized by many people looking for new homes. To take advantage of this we have secured the front inside 2 pages of the local real estate magazine. This guarantees that your home is seen before anyone else. This magazine has a wide distribution covering all of Orange, and Los Angeles counties, In addition, the magazine is national and any buyer can access a copy for free anywhere in the country.
OPEN HOUSES
Open houses are a great tool for locating a buyer for your home. We employ a guerrilla-style open house strategy which includes massive social marketing prior to the open house, a robust networking strategy to ensure agents know about the open house, internet marketing of the open house and of course LOTS of real estate signs.
PRECISION MARKETING SOLUTIONS
We utilize a very sophisticated set of marketing databases and management systems that have been proven to pinpoint potential buyers for homes that meet your specific criteria. As a result, our time is only spent prospecting the most relevant leads. This kind of precision marketing is the pinnacle of real estate marketing solutions.
HOW WAS GILBERT GARCIA’S HOME SELLING SYSTEM CREATED?
We have spent more than 15 years researching and developing systems that are proven to get positive results. We fly all over the country, meeting with other top real estate agents, looking for the newest and most innovative ways to get the results that sellers want. The best ideas for selling homes have been implemented in our marketing plan and have resulted in many homes sold.
WE VALUE:
- Generating the highest price possible for the seller
- Getting the results sellers want in the shortest amount of time
- Providing a selling experience that is as smooth and efficient as possible
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